marketing plans 

Dean & DeLuca were launching a new health & wellness brand, Performance, with a range of nutrition bars. We crafted a high-impact, low-budget marketing plan to drive engagement with influential New Yorkers, focussing on key performance interests such as running, cycling and yoga. The plan launched with a smattering of bold ad placements and built buzz with influencer seeding and events creating a strong launch.  
Developed whilst at ACE with Dean & DeLuca.