Universal Experience

New Brand Creation, GTM & Community Strategy

As CMO of BRAVO SIERRA, the first military-native performance wellness company, Alex led definition of the brand strategy and creative pre-launch - driving a community-centric approach to business-building through a digital and IRL community building strategy.

Purpose-Driven, Agile Brand Storytelling

As Project Lead for Dove’s Global ‘Real Beauty’ content-creation Newsroom, Alex and the Mic team developed a new dynamic, Test & Learn form of brand journalism - leveraging A/B testing, live community monitoring & agile media boosting to drive brand engagement.

Brand Innovation, GTM & Partnership Strategy

Alex created the Go to Market strategy to bring Dean & DeLuca’s first sub-brand to market - leading the strategic focus omni-channel, creating & planning the company’s first big media buy, building the US Open strategy & performance Influencer partnerships.