CONTENT STRATEGY

Converse was looking to engage a new, younger Gen. Z audience with the story of Chuck. We developed a seasonal global content strategy inspired by their love of social storytelling on Snapchat and Instagram and fueled by teen influencers from the world of fashion and entertainment. Narratives were constructed through impactful short-formats, optimized per platform to reach teens where they hangout. Creating an entirely new, advocacy-driving form of storytelling for one of the world's most loved brands. 
Developed whilst at Anomaly with Converse.