B2B Marketing 

YouTube's B2B image is distinct from that of its core user base and many of the marketing directors who work with the brand are beyond this demo. We celebrated the power of diverse YouTubers from the world of food, music, comedy, dance and gaming with a high-quality publication that championed their talents and community building, turning the digital into a physical editorially-led marketing tool. 
Developed whilst at ACE with YouTube.